Affiliate marketing - An online marketing strategy that involves revenue sharing between online advertisers/merchants and online publishers/salespeople.
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Accompanied Shopping - is a form of observation study where an interviewer accompanies a respondent (with his or her agreement) as they go shopping.
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Acquiescence Bias (aka “yea saying” or “friendliness effect”) - a systematic bias caused by some respondents tending to agree with whatever is presented to them. Such a bias may be caused by either respondents or interviewers being overly friendly during interviews.
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Awareness - is a measure of respondents’ knowledge of an object or an idea. There are two main measures of awareness: spontaneous (or unaided) and prompted (or aided) awareness.
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Ad Hoc Research - is research that is specifically designed to address a particular problem or issue. Ad hoc research is usually conducted when there is insufficient existing information. Ad hoc projects are usually single pieces of research rather than part of a continuous programme.
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